Program Learning Outcomes

Students who graduate with a Bachelor of Science in Communication will be able to demonstrate competency in:

Theory - The  conceptual understanding of mediated communication theories from various traditions and practical understanding of media production, management and consumption.

Research - The ability to conduct academic research, explore conceptual issues in mediated communication, and make academic arguments with established research methods.

Content Creation - The skills to create and promote mediated messages in compliance with technical and aesthetic principles for a variety of purposes based on in-depth analysis of the audience and situation.

Critical Thinking - The ability to apply good reasoning, critical thinking, ethics and problem solving skills to critically evaluate media production and consumption.

Analysis - The ability to conduct professional research to evaluate efficacy of mediated messages integrating media analytics and metrics into qualitative and quantitative approaches.

Global Perspective - Demonstrate effective cross-cultural communication knowledge and skills in achieving a global perspective.